Want to boost advertising sales? Whether you're responsible for a sales force or sell space yourself, this is an important question . . . but there's no easy answer. There are a lot of books and seminars on how to sell better. And if a book or generic workshop could do the trick, everyone would be a top crackerjack sales person!
So, how can you really boost advertising sales? The answer lies in advertising sales training that focuses on creating advanced proficiency. Training must be grounded in the fundamentals of advertising and marketing science. But it must also address the unique circumstances and challenges facing your publication.
In addition
to periodic training, an ongoing program of sales coaching can do
wonders to boost sales. A sales coach works with a sales person
to figure out the best ways of selling to resistant accounts. The
coach gives active feedback to the sales person, and helps the
sales person to maintain enthusiasm and a positive attitude, even
in the face of rejection.
Back to "Increase Your Advertising
Sales"
