It's no secret. A lot of start-up publications fail. Why? The number one cause is that there was no real need for the publication.
Unfortunately, there's a lot of popular misunderstanding
about why start-ups fail. Often the founders blame the market,
the economy, or too much competition. Investors chalk it up to
poor management. These certainly can be contributing factors. But
experience shows that the top flaw in a start-up effort is an
insufficient demand for the publication. The potential readers
didn't
have a need for it; neither did the potential
advertisers.
How can you
tell in advance if your planned publication is
needed? How can you avoid loosing a lot of money from
getting deeply involved in a venture that is doomed to
fail? An experienced research or consulting firm can offer
a range of services to help you. They can test the validity
of your publication concept and give you a professional
and objective reaction, highlighting the strengths and
weaknesses of your idea.
Back to "Start a New Magazine or Newspaper"
